Beacon Technology

Beacon is an intentionally conspicuous device designed to attract to a specific location. A common example is the lighthouse, which provides a fixed location that can be used to navigate around obstacles or into port. Beacons help guide navigators to their destinations.

Classically, beacons were fires lit at well known locations on the hills or high places, used either as lighthouses for navigation at sea, or for signalling over land that empty troops were approaching.

It was devised by Leo the mathematician for emperor theophilos, but either abolished or radically curtailed by Theophilos ‘ son and successors, Michael III.

What are beacons really:

Beacons are small, wireless transmitters that use low energy Bluetooth technology to send signals to other smart devices nearby. They are one of the latest developments in location technology and proximity marketing.

How it’s works:

* Retailers strategically place beacons around their store.

*The beacons connect to customer’s Bluetooth enabled smartphone app.

*It sends a signal to the phone and the app is opened.

*The retailer can provide the customer with a wealth of information.

Benefits:

– Beacons improve user experience

– Improved offline attribution with Google Ads

– Out of store marketing

– Advanced data gathering

Latest update:

Beacons can now be assigned multiple actions to a single beacon, allowing developers to edit the code by adding them to the beacon dashboard.

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VAISHNAVI KADARI

Published by Vaishnavi Kadari

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